Restricting?your potential client base to a narrow vertical may seem counterintuitive to some, but there are huge benefits in terms of per-client revenue, client retention, and competitive advantage for those who get it right.

In this guide, the great Sandra Wiley (President of Boomer Consulting) explores those benefits and lays out a roadmap for your firm if you're looking to exploit your own specialism.

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What you'll learn

• Learn how to define your own niche from the many choices you might have
• How to define relevant services and an appropriate business model
• How to prove the concept before you embark
• and much more